The e-commerce pivot in Vietnam (2022).

Vietnam’s exceptional e-commerce growth is expected to generate USD 39 billion by 2025, ranking second in the region only after Indonesia, and signifying a threefold growth compared with 2020.

This outstanding growth has been caused by a consistent foreign investment flow into the country’s digital economy, rising internet penetration and high urbanization rate, in line with the Vietnamese authorities’ commitment to put in place efficient regulatory policies for supporting online shopping by 2025.

While still in early stages of development, Vietnam’s e-commerce ecosystem brings together a myriad of opportunities which enable complementary, key sectors to expand – logistics, digital payments, cashback, social commerce, infrastructure, live streaming, LogTech, blockchain, fintech, robotics, green solutions and so on.

However, regulatory barriers, increasing demand in the market, know-how & technological gaps present several challenges worthy of attention.