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The e-commerce pivot in Vietnam (2022).

Gain valuable insights into the transformation of Vietnam’s e-⁠commerce industry through our team of in-⁠country experts.

Prepared by Acclime Vietnam, supported by Kantar Worldpanel
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Our industry report
can help you:

  • Dot
    Get an outlook on the digital landscape in Vietnam
  • Dot
    Identify key e-commerce models, segments and key participants
  • Dot
    Navigate regulatory framework and avoid barriers
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Vietnam’s exceptional e-commerce growth is expected to generate USD 39 billion by 2025, ranking second in the region only after Indonesia, and signifying a threefold growth compared with 2020.

This outstanding growth has been caused by a consistent foreign investment flow into the country’s digital economy, rising internet penetration and high urbanization rate, in line with the Vietnamese authorities’ commitment to put in place efficient regulatory policies for supporting online shopping by 2025.

While still in early stages of development, Vietnam’s e-commerce ecosystem brings together a myriad of opportunities which enable complementary, key sectors to expand – logistics, digital payments, cashback, social commerce, infrastructure, live streaming, LogTech, blockchain, fintech, robotics, green solutions and so on.

However, regulatory barriers, increasing demand in the market, know-how & technological gaps present several challenges worthy of attention.

What is in the report.

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The 64-page market insight report details:

  • Overview & business environment
  • Outlook of the digital landscape
  • Market structure and the story behind the numbers
  • E-commerce models, segments & key participants
  • Unlocking the digital payment potential
  • Logistics
  • Deciphering the digital consumer’s portrait
  • Regulatory framework
  • Story of growth

Ready to start learning about e-⁠commerce in Vietnam?