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Vietnam’s thriving e-commerce market in a changing environment.

Vietnam’s thriving e-commerce market in a changing environment

About this event

EuroCham Vietnam and the South-East Asia IP SME Helpdesk​ invite you to join this live and interactive webinar to explore the recent rapid, growth of Vietnam’s E-commerce market. The General Department of Market Surveillance (GDMS) predicts​ the annual growth rate of Vietnam’s E-commerce in 2015-2025 to be 43 per cent.


The webinar will examine how the retail sector has shaped the E-commerce market and created new behaviour for shoppers’ attitudes. In this context, businesses have to face multiple challenges due to the constantly moving sector and our speakers will share some practical recommendations from a business and legal perspective to safely navigate the E-commerce environment.

While E-commerce offers plenty of opportunities, we should keep in mind that online counterfeiting presents one of the main risks when selling and buying online. Last year, GDMS checked​ more than 5,000 cases and settled about 4,500 violations, distributing fines of VND30 billion ($1.3 million) in total. Thanks to the new E-commerce draft decree, Vietnam is expected to enhance the legal framework for E-commerce activities which will also ensure a safer environment from an IP standpoint for all players.

Join our outstanding speakers to discover the latest trends and challenges of Vietnam’s e-commerce ecosystem.

  • Covid impact & IP challenges on online sales in Vietnam
  • Overview about the E-commerce market in Vietnam
  • How to setup an E-commerce business, regulatory challenges
  • General landscape of counterfeit issues on e-commerce platforms in Vietnam

Webinar details

  • Date:
    Aug 25, 2021
  • Time:
    3:00 pm
  • Location:
  • Speakers:
    Matthew Lourey, Yen Vu, Tran Huynh, Erwin Debaere
  • Fee: