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The Starbucks Journey in Vietnam.

In this Acclime Conversations episode, we discuss with Patricia Marques, General Manager at Starbucks Vietnam, about the coffee industry in Vietnam, Starbucks’ growth story and how branding, culture and marketing work together to enable the success of the Starbucks brand in Vietnam.

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Guest speaker information.

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Patricia Marques

General Manager
Patricia Marques is the General Manager of Starbucks Vietnam and has a comprehensive career within the coffee industry. Under her visionary leadership, Starbucks Vietnam continues to expand with over 90 stores nationwide, delighting customers with each cup and leaving a strong mark on the vibrant coffee scene.
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About Starbucks Vietnam

The world’s largest coffeehouse chain first arrived in Vietnam in February 2013. In 2023, Starbucks Vietnam celebrates its 10-year anniversary. Within the decade since the brand entered the market, Starbucks Vietnam is currently present in 8 Vietnamese cities/provinces and has over 1,200 partners (employees) in 92 stores delivering the Starbucks Experience every day. Starbucks Vietnam has supported several sustainability and green initiatives as well as zero waste such as building 9 “AquaTowers” community water systems across Vietnam between 2020 and 2022, and provides women in coffee-growing communities with safety, empowerment and self-confidence workshops.