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The changing consumer landscape in Vietnam and the road ahead in 2022.

Acclime discusses with Peter Christou, General Manager of Kantar Worldpanel in Vietnam about the consumer landscape in Vietnam, the factors which impacted their habits and shopping experiences in 2021 and how digitization and work from home models are changing consumer demands and driving the economic growth in 2022.

Matthew Lourey, the Managing Partner of Acclime Vietnam and the host of Acclime Conversations discussed with Peter about his professional experience of more than 14 years with Kantar, his journey to Asia and the importance of consumer research in Vietnam, especially in these challenging times where brands need to align their strategies with the constantly changing consumer habits.

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Peter Christou

General Manager at Kantar Worldpanel in Vietnam
Peter Christou has worked in FMCG market research for over 14 years and has extensive experience within consumer panels and custom research. Acting as a partner and consultant to his clients, he has serviced a diversified portfolio of international clients in that time and has always displayed great passion, commitment, actionable insights and partnership spirit. He started out in the UK and since October 2014 in Vietnam, always with Kantar Worldpanel. In his current role, Peter is working collaboratively with clients to help them utilize and connect panel data in order to gain competitive advantages and drive successful brands, through providing in-depth shopper and consumer insights, actionable business ideas and a valuable business partnership for his clients.

About Kantar Workdpanel

Kantar is the world’s leading data, insights and consulting company. Vietnam has 90 million inhabitants living in around 20 million homes. Put into perspective, it is the 65th largest country in the world by surface area, and the 13th largest by population, making it a very high potential location. Vietnam enjoys the 42nd largest economy by GDP with one of the fastest GDP growth rates worldwide. To survive and grow within the fastest growing FMCG markets globally, it’s critical for businesses to access to the right information. That’s why our aspiration is to know more than anyone about when, where, what and why people buy and use consumer products. Our extensive portfolio covers more than 130 categories and 2,500 brands on the FMCG sector (including food, dairy, beverages, personal care and household products). Through our accurate market monitoring, advanced analytics and tailored market research solutions we have the depth and breadth of expertise and knowledge to deliver unrivalled sharpness and clarity of insight to both the big picture and the fine detail.